I'm not a designer

But I do design, especially brand design.

Playing around with the designing tools to create a new identity that represent millions of possibilities behind it is simply an amazing experience.

I never learned design in a formal way, but I think I somehow have the sense to know what is needed to create a new symbol that able to create the desirable impact (and I'm learning from various channel to understand more all the time).

To me it doesn't matter if you're a pro while creating is simply a nature of we human being. When we were kiddo, we play around with LEGO and other toys and there was no rules - as long as you willing to try to make something out of it, you do it.

I'm not saying that designing is something as simple as playing with LEGO, but the imagination and willingness to make things happen is probably the most important element behind every impactful brand symbol. 

Designers go extra miles to understand the vision behind the brand, talking to people and looking for the best way to convey everything... and make it sell - a lot of branding are not totally about your skills to design, but your ability to capture the essense.

The essense of a brand designer, to me, is the ability to feel the brand and paint the feeling out. 

I hereby thank Jenna for her trust and willingness to let me explore and create my first two brands in my life and managed it; and Andrew for letting me design his important new show.

I shall share with you more about this later.