Leadership

Will determine the success of your marketing efforts.

If there's no Tony, AirAsia wouldn't have gone so far.

If there's no Morten Lundal, DiGi would be the same old DiGi, yellow won't be so impactful as it is to our life right now.

You need a face to represent the character of the organization. Think about the ancient war stories, if the general was not able to unite the soldiers, no victories will happen.

Your customers follow you, your investors got excited because of you. You not only lead your team, but the trend, the emotion of the consumers, the market itself will be looking at you.

So as the leader of the organization, you are the no.1 servant for the organization.