Was sharing with a uni junior about creating and managing a brand identity, sorry for making the email a bit lengthy. I was too excited to witness a rise of a very exciting symbol.
In fact managing a brand is something we do everyday - it is just a matter of we've done it right or screwed badly.
Get off your stereotype thinking about how complicated managing a brand can be, let's get things to the basic one a little bit. Ask yourself few questions:
- Who are you? (Alt: What are you?)
- What are your strength and weaknesses?
- What is your Unique selling proposition? (Alt: What is your skill set?)
- Who is your target audience?
- Why they should know you?
- How you want them to perceive you? (Alt: How they perceive you?)
- How to make them know you and recognize you?
- What is the outcome you want to achieve? (Alt: Your dream?)
Take a little moment of yourself to think about that, I should get back to my proposal now.
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2 responded:
Hey Jason, I like your site. Great points and ideas for branding. I like the advice on keeping it basic. Thanks. I'll keep posted.
Hey Kyle, thanks for dropping by and the kind comment. I just feel that creating a brand doesn't require much skills as long as the brand has it own identity, and it will just spread by itself. Brand management skill is something that one may need to acquire then.
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