Because there's simply too few geniuses in this world.
AirAsia was using the success model of SouthWest; same goes to OldTown (and the those spoof OldTowns).
I strongly believe that we should copy shamelessly, as long as you're not fringing any copyrights.
It's a business world, some say war zone. Do you think so much when you fire a bullet? (or its like: oh I should invent my own way of shooting?) Bullshit.
Good copycats are creative in their own ways. Applying a strategy that was successfully implemented by other organization, other field, other industry or even other country is simply one of the best practice because they are proven as a model.
What you need to do is tweak it according to your need and your industry, let it run and watching it grow, tweak again if anything goes wrong until it starts to make money for you.
That's what I call innovation. If you want to be named the "innovative creator", then stop banging your head, start open your eyes and look around - look and learn.
Do you agree that profit is the most important indicator for the success of your business?
Now what's wrong with copying good strategies?
November 3, 2008
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3 responded:
i look this in a very micro level...whenever somebody wanna pursue its goal or do something new... (out of their comfort zone) they will get a benchmark for themselve. And 'benchmark' serves as a 'GURU' or at least that person will do the similar things that their 'benchmark' will do...
whenever this happened... the person is called as copycat... it's ok!! because it's the process of learning!! the more important thing is to strive for better and be bettter than the benchmark...
(notice how models do catwalk? they copy from the Persian Cat!! haha they make tons of money!! from cat-walking!! ahaks!!)
ever think about Blue Ocean Strategy?
Hi little Sally, you've got the point but Persian Cats.. haha..
Nice example.
Dragonfly, I think I'm touching about Blue Ocean too here. Simple example, low cost airlines. Maybe they copied the cost management strategy from other industry, and selling cheap is just so common in the retail industry.
Make sense?
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