In a branded country

What do you expect to see most?

I see opportunities.

More than a week ago I spent about 5 days in the City of Lion. It was bot bad. I saw brands, and a well designed country.

Design is the word here. This is a branded country, so if you want to thrive here, you need to be more appealing than usual to attract those Singapore Dollars.

Visual is a key here for any new business venture. You can see when you walk down the shopping malls, weird names, funny symbols, thou most of them are just tweaking a little bit of the conventional, or simply just package it nicer.

I think so. When you're in a country that is so obsess about rules, people are too comfortable, and they need good designs to evoke their buying emotion.

Or simply put: you focus on WANTs.