WHY that matters

I always like to ask why.

A friend approached me to ask for my opinion about his new business idea. After his 30minutes of explanation, I asked why.

A friend said he wanted to get married, I asked why.

A friend asked me which blogging platform is the best one, I asked why she wanted to start a blog now, not earlier?

It is simple to ask why, but how to ask it at the right time and at the right point, it takes a little bit of experience.

For example, many people started blogging because their friends told them to, because people made money from it. But why you wanted to start a blog?

It maybe a new business idea, it maybe a thought to try a new marketing strategy, or maybe a rebranding plan, or to venture into new media marketing.

You see people did it so you want to follow, I dare to say that you will eventually stop somewhere halfway.

A strong WHY is needed, like a vision. It has to be clear and strong enough so that obstacles won't block your sight.