January 1, 2009

What makes a brand

is not what you say it is, but what the consumers say it is.



This was the header of JASONGAN.COM for December 2008.

2 responded:

sally lim said...

great!! everybody is learning... so am i... i have my own opinion of branding already... and i don't read much... but what i can say is... my stand on 'what is brand' is the same with the quote... (for me personally, it helped me a lot!! although it's general... it proves me that i am on the right track)
(^^)''

Jason Gan said...

Hi Sally, thanks for commenting.

You're right, everybody is learning and growth is not limited to place, time, person and any factors. We should see growth as mandatory at all time.

Maybe you can share with us about your own opinion about branding?

Meanwhile happy 2009 and be good.