Learn to sell yourself

As the first step into marketing.

Was talking to a confused friend about her career, I didn't tell her that I've been thru the similar route not so long ago.

When you have experienced certain things, you tend to get confused about your ability, your situations, even you're not sure if the path you've taken is correct or otherwise. You started to question. Likewise, when you're in the business long enough, you will probably lose your initial focus.

This could be quite dangerous. For a business, few area you should take care of their directions: R&D, management, customer service, marketing.

You've probably learned enough to sell a couple of years ago, eventually your company move on to the next level, maybe your marketing strategy is standing still.

Marketing strategies should grow faster than your R&D or others, it should be at the front line of any business. In order to do so, you need to find a marketer who is able to identify your USPs, no matter how it changes, she or he must be able to find out immediately.

For a person, an employee especially, you are the marketer who is selling. You need to identify a few things: your skills, your attitude, your connections.

Trust me, the best thing you can reward yourself is to invest in these 3 areas and it will become your sharpest marketing spear in your next round of job hunting.