How about an e-Book?

I have not been blogging for awhile, many reasons.

I joined Fullhouse.com.my starting April 2009, one of the big players in the property portal industry in Malaysia as their Marketing Manager. My job is to assist the visionary founder to monetize their services and market to different groups, at the same time I'm also helping to build the social media marketing strategy to reach out to their users.

Basically that was my topic of study for the past few months, I've tested social media marketing with different strategies, approaches, methods, platforms, tones, etc etc. and it was really, really cool.

So I've decided to write an e-book. Still not sure about the title yet, but it would be something about how a local business/local brand can leverage on the power of social media effectively to expand its network, its profit, its recognitions - the social media way.

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Here's the coverage of the e-book (as of 2 August 2009):
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Introduction to Social Media - The nature of social media, the platforms and how social media are being used.

Social Media for Local Businesses - Success stories, failures, the choices and the approaches (base on my research on several local brands and businesses).

Why Social Media - Why you should or should not adopt social media marketing.

Do's and Don'ts - What you should do, what you should not do, in your social media marketing campaign.

Social Media VS Conventional Media - The comparison, and how to implement conventional marketing strategies into your social media marketing campaign.

The Strategy - How to build a strategy around your social media marketing campaign (which is the hardest part of all).
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I think it would be around 20-30 pages, and I have no intention to sell it. I don't know about you, but I am really excited about this new challenge.