Posterous theme by Cory Watilo

In a branded country

What do you expect to see most?

I see opportunities.

More than a week ago I spent about 5 days in the City of Lion. It was bot bad. I saw brands, and a well designed country.

Design is the word here. This is a branded country, so if you want to thrive here, you need to be more appealing than usual to attract those Singapore Dollars.

Visual is a key here for any new business venture. You can see when you walk down the shopping malls, weird names, funny symbols, thou most of them are just tweaking a little bit of the conventional, or simply just package it nicer.

I think so. When you're in a country that is so obsess about rules, people are too comfortable, and they need good designs to evoke their buying emotion.

Or simply put: you focus on WANTs.

All marketers are copy cats

Because there's simply too few geniuses in this world.

AirAsia was using the success model of SouthWest; same goes to OldTown (and the those spoof OldTowns).

I strongly believe that we should copy shamelessly, as long as you're not fringing any copyrights.

It's a business world, some say war zone. Do you think so much when you fire a bullet? (or its like: oh I should invent my own way of shooting?) Bullshit.

Good copycats are creative in their own ways. Applying a strategy that was successfully implemented by other organization, other field, other industry or even other country is simply one of the best practice because they are proven as a model.

What you need to do is tweak it according to your need and your industry, let it run and watching it grow, tweak again if anything goes wrong until it starts to make money for you.

That's what I call innovation. If you want to be named the "innovative creator", then stop banging your head, start open your eyes and look around - look and learn.

Do you agree that profit is the most important indicator for the success of your business?

Now what's wrong with copying good strategies?