JASONGAN.COM

A precise and thoughtful guide for those who wants to become a corporate social strategist.

Here's a few suggestions on top of the super informative and educational guide and the writeup by Mashable.

• Be brave - We can't totally apply this to the local market as the industry is still taking its form slowly, but be brave to imagine and never stop believing. Broaden your knowledge base, all the time.
• Be updated - Things change from time to time, you must be on top of all and truly understand the changes to customize your steps to move your programs, internally and externally.
• Widen your fields - Don't be obsessed about tools. Facebook, Twitter, Foursquare are tools, be open minded and learn about programming, project management, people skills, on top of marketing, customer service and PR (name more if you wish).
• Get it rolling - Sometimes things just can't happen due to red tapes or organizational restrictions. Kick start something now not later, experiment makes perfect and it helps you to have deeper understanding towards social media.

Just some thoughts, hope it helps. Do share in the comment if you have any add-ons.

This is a long article, thrilling and a little emotional, click the link above to read more.

It's been a few years I find myself in marketing industry helping brands crafting out their strategies, innovating ideas and campaigns. May that be digital or physical; meeting tangible or intangible objectives -- I learned that a complete marketing strategy is a puzzle and you have to find all the pieces, especially the centerpiece, to mashup your success.

Coke found their flag wavin' victory by successfully identifying the centerpiece, but what's awaiting the poetic and intelligent Somalian singer in the future of his music career?

When in the world can we have this in Malaysia?