Communicating your brand inside out
In branding, I always believe that internal communication is equally important as external communication, if a business plans to stay in the market for long run.
It was my priviledge to share this with CS, a friend of mine, who is currently running a up and coming online advertising network in Malaysia, Netizens Media.
We both agree that in order to build a respected, strong and profitable brand, the team itself has to be fluent enough to carry their brand phylosophy to everyone they communicate with.
As a leader of an organization, you have to be able to simplify your vision and mission, and the brand essense of your organization to be communicated effectively to every of your team members.
What do you think?
(Originally from JasonGan.com - Mar 23, 2008)
