Is it the time to retreat or attack?
Maybe I'm being a little too optimistic, but I seriously think that something can be done at this point of time - recession.
Something effective can be done - while all your competitors are cutting their budget for whatever reason and getting a step back in their business strategies, we attack.
How to attack? How about taking this time to restructure your marketing strategy? Rebranding for a better positioning in the market? Maybe we do some retraining among the team and make them a more effecient and united one?
Since everyone is chicken-ing away - go a little extra miles could just make the difference - and so much can be done at this point of time, maybe starting a new business? Seth says he will do so if he hasn't started one.
Less competition means more opportunity - simple theory, no?
