K'naan, rapper, poet and how he delivered Coke's flag wavin' marketing victory
via fastcompany.com
This is a long article, thrilling and a little emotional, click the link above to read more.
It's been a few years I find myself in marketing industry helping brands crafting out their strategies, innovating ideas and campaigns. May that be digital or physical; meeting tangible or intangible objectives -- I learned that a complete marketing strategy is a puzzle and you have to find all the pieces, especially the centerpiece, to mashup your success.
Coke found their flag wavin' victory by successfully identifying the centerpiece, but what's awaiting the poetic and intelligent Somalian singer in the future of his music career?
