OPENDOOR
BY GLASSDOOR

campaign

PROBLEM

We've all heard about the gender pay gap. What we don't know is who's causing it.



SOLUTION

We created a campaign for Glassdoor to crowdsource our way to truth and action.


Bronze

One Show Young Ones

Bronze

Hatch Awards, Student Single Entry

CASE STUDY

Explaining the reason for Opendoor and how it'll work.

PRINT

Ads that reinforce that you can't always see a company's values from the outside.

SITE

A Glassdoor site takeover to drive traffic to Opendoor, and simple user interface to encourage user action.

BROWSER PLUG-IN

A tool to make people constantly aware of which companies are supporting and hindering equal pay.

CREDITS

Copywriter: Kiersten Utegg

Art Director: Jason Gan

Art Director: Sumer Kotwal