SUPERCUTS

campaign

PROBLEM

People think Supercuts gives bad haircuts.



SOLUTION

We're embracing Supercuts' 'butt-of-the-joke' image and flipping it on its head.
Supercuts can disappoint, but only for those looking for a bad haircut.


VIDEO

Humorous spots about people terribly disappointed after going to Supercuts for bad cuts.

PRINT

Coming soon.

YELP HACK

*I'm not a CW. But two can come up with ideas.

CREDITS

Copywriter: Jinn Liu

Art Director: Jason Gan