12 · 09

7 (+4) tips for succeeding as a Social Media Strategist

via mashable.com

A precise and thoughtful guide for those who wants to become a corporate social strategist.

Here's a few suggestions on top of the super informative and educational guide and the writeup by Mashable.

  • Be brave - We can't totally apply this to the local market as the industry is still taking its form slowly, but be brave to imagine and never stop believing. Broaden your knowledge base, all the time.
  • Be updated - Things change from time to time, you must be on top of all and truly understand the changes to customize your steps to move your programs, internally and externally.
  • Widen your fields - Don't be obsessed about tools. Facebook, Twitter, Foursquare are tools, be open minded and learn about programming, project management, people skills, on top of marketing, customer service and PR (name more if you wish).
  • Get it rolling - Sometimes things just can't happen due to red tapes or organizational restrictions. Kick start something now not later, experiment makes perfect and it helps you to have deeper understanding towards social media.

Just some thoughts, hope it helps. Do share in the comment if you have any add-ons.

marketing social media
06 · 30

The first Tribeup social media coffee talk

Was more than awesome.

I still remember how it started as an experiment about 7 months ago, not long after I started to blog about social media marketing.

Everything was driven by a strong feeling to share with those who's interested to find out more about new media marketing, then eventually evolved into something that I truly enjoy doing now, which is Tribeup Media.

Check out the photos before you read on.

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Well it was not entirely perfect, but the discussions happened were really cool. Here's a few things we've discussed.

  1. We had Shoggy to share with us about his extra-ordinary family business - Bliss Memorial park. Everyone contributed their ideas or experience on how to market the services with both traditional and non-traditional approaches, and we also discussed about the possibilities on bringing it to the social web.
  2. We also had Zul and David to share with us their experience in personal branding leveraging on the online channels such as Friendster (the dinosaur social network) and blog, inspiring success story indeed. Here's Zul's blog, and David's website.
  3. At last we discussed a little about F&B industry and how geo-tagging social networks and applications are going to change the experience and what are the possibilities for F&B outlets and retail businesses to leverage on these up-and-coming social wave.

On top of that, we had good coffee and good finger foods thanks to Paddington House of Pencakes and yes they've been there since Queensbay Mall started, if you are wondering. :)

On top of those names mentioned above, thanks to Kah Lee for all the help , Kend the photographer for the awesome photos, and Geoffrey, Skypaul, Clarence, Dennis and Kevin for joining us. A big thank you from Terence and I for making this happen.

More details about the event and discussion topics check out Tribeup Media (hopefully soon) and if you're interested to join us next round, sign up to our newsletter here.

coffee social media tribeup
06 · 28

It's been awhile

Since the last time I enjoyed the thrill of witnessing the start of a day from my balcony.

Best served with a fix of coffee and some music, here's for a great week ahead people.

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life social media tribeup
06 · 14

What am I doing now?

Many people asked me this question, and am really sorry for not updating for a long while.

If you followed my posts on Facebook or Twitter or the social media marketing blog that I've been working on for awhile, you probably realize that I'm no longer with Fullhouse. I left at the beginning of May 2010 and went on to pursuit my passion in new media marketing, hence Tribeup Media was born as the successor of my previous consulting enterprise.

Things are fun and a little crazy but I guess I'm having all the fun I have while doing something that I believe will change the world a little bit. Currently am working with a few clients on their marketing campaigns on social media and a pet project with a bunch of interesting people.

Will update you guys more from time to time, stay tuned.

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PS: If you see a fella who looks like me hanging around at any Starbucks outlet, yes that might be me, come and buy me a coffee :)

life social media tribeup
11 · 25

Social Media Marketing - Where do I start?

My side project Tribe-Up.com organized a social media marketing sharing in conjunction with Global Entrepreneurship Week 2009, it was great meeting and many topics were covered and many awesome ideas were shared.

Media_http1bpblogspot_iyyex

(Picture courtesy of Calvyn Lee)

If you missed the session, head over to the original post for some take home tips and remember to leave your comments too.
marketing social media tribeup
11 · 02

Talk to me!

I see more and more workshops and seminars coming out telling you that they can teach you how to earn money from Facebook and Twitter, good thing.

After observing a lot of Facebook fan pages, Twitter accounts, social media contests and campaigns, I realize that a lot of people are still wearing their conventional marketing hat while doing this. No doubt more and more organizations and brands are jumping in, but from my conversations to many decision makers, they are still puzzled about social media marketing, and the possible outcome it will bring.

Mostly, they are in denial mode to pursuit new marketing, while trying to pursuit it. This is bad.


Welcome to Me-Marketing

Look, you can craft your marketing messages go ahead, I just don't care. Old marketing is all about top-down communication, you create messages and feed the market, hoping people will pick up somewhere. But now we're consuming a number of information you can't imagine 10 years back, so the problem is not you, it is me. I got swarmed already, so please, excite me with something that I'm interested in, not your profit. Why would I care?


Get loose dude, have fun!

Yes you got me right. I was raised in old marketing, where you work hard to come out with smart ads, confusing strategies to manipulate the market, stop that. Social media marketing is more PR than ever now, we are here to make friends, so be one or please walk away from my life. Don't be stressed up and fake, be yourself and communicate with everyone honestly, genuinely, and fun. You are about to build an army of marketers and salespersons, they're motivated by themselves, with a little push of excitements from you.


It's a long term battle

I'm not asking you to dump in big money for long run, which you totally don't need to, but be prepared to spend longer time here because its worth doing so. Replying messages takes time, answering complaints takes time, finding good information to be aggregated takes time, building conversation takes time.

To wrap up this short post, I think the final message is simple: Talk to ME. Marketers may want to throw away all their tactics and tricks to sell because the social media demands you to become a trusted friend, an aggregator, a human that cares about ME.

Or you shall be ignored, I guarantee.

Originally posted at Tribe-Up.com on October 31 2009.

marketing social media
Jason Gan

Marketer, Social Media Strategist, Entrepreneur, Facebook addict, Twitterer, blogger, extremely hungry for knowledge, loves good coffee and good people.

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