The future of a new brand
Lays on your hand. Because it is not the brand that you're selling, the products and services your brand represents are.Bear in mind, doing business is about creating customers, says Peter Drucker. So the point here is about the value your organization, or your product, your services, and your brand carry and appeal to your customers.So let's put one thought in our mind starting from now: We're not good. (See my previous post, if you hadn't already)Yes, forget about good. Dell thought they're good until HP quietly took over a big sum of their market shares. Does MAS not good? But they were comfortably letting AirAsia change the game rules.
