You're a brand manager
Because you yourself is already a brand.
Was sharing with a uni junior about creating and managing a brand identity, sorry for making the email a bit lengthy. I was too excited to witness a rise of a very exciting symbol.
In fact managing a brand is something we do everyday - it is just a matter of we've done it right or screwed badly.
Get off your stereotype thinking about how complicated managing a brand can be, let's get things to the basic one a little bit. Ask yourself few questions:
- Who are you? (Alt: What are you?)
- What are your strength and weaknesses?
- What is your Unique selling proposition? (Alt: What is your skill set?)
- Who is your target audience?
- Why they should know you?
- How you want them to perceive you? (Alt: How they perceive you?)
- How to make them know you and recognize you?
- What is the outcome you want to achieve? (Alt: Your dream?)
Take a little moment of yourself to think about that, I should get back to my proposal now.
