Black Don't Crack
DISMANTLING THE WEIGHT OF THE "STRONG BLACK WOMAN" ARCHETYPE
Society expects Black women to be strong, at all times, at all costs.
Ad Council's Seize The Award is determined to normalize mental health conversations among teens. So we partnered with Megan Thee Stallion to do the unexpected, be vulnerable.
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Made with Pei Chi Teh, Lida Tozzi, Ant Tull, Julia Heydemann, Martha Gill, Jessica Pester, Chris Thomas, Courtney Richardson, & Kevin Brady at Droga5 NY.