Option 2
LAUNCHING AN UNCONVENTIONAL LUXURY CAR
We were always told there was one path in life—a set of predetermined milestones that led to a luxury German car.
So to launch the $35K BMW 2 Series Gran Coupé, we challenged convention.
AWARDS
2020 AICP - Color - Shortlist
Made with Clark Chamberlin, Matt Edwards, Wes Phelan, & Terence Neale at GS&P.