Cart Couture
DELIVERING WHERE FOOD IS FORBIDDEN
The VMAs has a strict no outside food policy, but there’s one big loophole: if you wear it, anything goes.
So we designed a custom dress to sneak celebrities' favorite snacks onto the red carpet and into the show.
FILLED WITH
200,000+
PIECES OF FOOD
PRESS
"Best fashion from the red carpet"
CNN
"A holographic vinyl dress that secretly delivered snacks"
INSIDER
"'Cart Couture' hands out candy on MTV VMAs 2022 red carpet"
PAGE SIX
"VMAs dress was filled with snacks"
INDEPENDENT
"Every outrageous look from the 2022 VMAs red carpet"
Harper's Bazaar
"This couture dress was actually an ad for Instacart"
ADWEEK
Popsugar
NY Daily News
Yahoo
Daily Mail
HuffPost
Bustle
Buzzfeed
Billboard
Jezebel
Associated Press
W Magazine
Vogue
Seventeen
Chicago Tribune
The Cut
Glamour
Us Weekly
Elle Magazine
AWARDS
2023 One Show - Integrated - Shortlist
2023 One Show - Guerilla Marketing - Shortlist
2023 One Show - Innovation in Out of Home - Shortlist
2023 One Show - Events & Experiential - Shortlist
2023 One Show - Stungs & Activations - Shortlist
2023 One Show - Popular Culture Driver - Shortlist
2023 One Show - Brand Partnerships - Shortlist
2023 One Show - Creative Effectiveness - Shortlist
2023 ADC - Promotional Apparel - Shortlist
2023 ADC - Promotional Materials - Shortlist
2023 Effies - Brand Integration & Entertainment Partnerships - Bronze
Made with Clement Tull, Julia Heydemann, Martha Gill, Maria Lee, & Chloe Fineman at Droga5 NY.
