Pop-Tarts Bowl:
The Zombie Tart
RESURRECTING A DECEASED MASCOT
In 2023, the first ever Pop-Tarts mascot was lowered into a giant toaster and eaten by a team of hungry college football players on live television.
At the second annual Pop-Tarts Bowl, we celebrated the life of Strawberry by resurrecting his corpse.
PRESS
"Pop-Tarts Bowl Resurrected the Strawberry Frosted Mascot That Got Eaten Last Year"
SPORTS ILLUSTRATED
"Last Year's Deceased Strawberry Pop-Tart Rose From the Dead"
BARSTOOL SPORTS
"Pop-Tarts Bowl Again Delivers With More Edible Insanity, Zombie Mascot"
Rolling Stone
"Strawberry Pop-Tarts Bowl mascot rose from the dead"
USA TODAY
"Edible mascots, zombie pastries and a frantic finish."
CBS SPORTS
"Second Annual Pop-Tarts Bowl Was Somehow Even More Wild Than Last Year"
TODAY
Mashable
Huffpost
Washington Post
TMZ
Yahoo Sports
NBC Sports
Made with Nick Bynum, Nick Kaplan, Julia Neumann, & Taylor Nisbet at Le Truc NY.